Seth Godin writes about marketing, or customer relations:

“There’s a finite number of people you’re going to be able to sell to, and every person you interact with knows everyone else, so you always have to be on your best behavior. You can’t say, “tough” and then go on to the next person. You can’t run ads that churn and burn through an endless supply of naive prospects. You only get one chance to make a first impression, and on the island, that impression matters.

Consider an airline in Chicago that can bully and bluster and greedify its way through an endless supply of business travelers, and compare them to a short hop carrier on Martha’s Vineyard. The Vineyard airline knows that people can always switch to the other short hop airline or the ferry, and they also know that the folks they serve have power, because there aren’t an endless supply.

As you’ve probably guessed, like most things in our ever shrinking world, all marketers are now on an island.”

What he is really talking about is evangelism in the church. Wouldn’t it be great to be a part of a community where people were all jazzed up about ‘what they do’ and ‘who they are’ and really believe they want to welcome others into this craziness?

In this post-christian world we should always be excited when people show up.  It is amazing, in a way, that they come.  Even though we may know the beauty of these “unsearchable riches of Christ” sometimes that soccer tournament wins out.  I sometimes wish that it was easier for me to discard my distain for the folks who blow in with the breeze.  I wish, sometimes, that I didn’t grow up in the 50’s and 60’s when everyone marched off to church every Sunday morning because now I might just be surprised when they do.  When they come, I’d realize that it was the body of Christ (in diaspora perhaps) that was gathering and I would welcome every last one of them.

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